# CloudAurum

> Outcome-driven workflow consulting for small and mid-sized businesses (5-50 employees). We diagnose where operations are losing revenue, build the systems that capture it, and prove the result. The deliverable on every engagement is revenue captured, response times reduced, hours recovered, or manual touches eliminated, not technology adoption. The flagship build is the AI Front Desk: a custom 24/7 AI receptionist that turns missed and after-hours calls into booked appointments.

CloudAurum is the registered assumed name of Layered Media, LLC (Texas Secretary of State Assumed Name File Number 804680546, effective 2026-05-19). Operating remotely from Dallas-Fort Worth, Texas, USA. United States clients only.

The named builds below are a non-sequential menu of example solutions and price points, not a ladder clients climb. The Workflow Assessment is the diagnostic that determines which build(s) fit each client.

- [Workflow Assessment](https://cloudaurum.com/services): $999 one-time. The way in, and the engine of every engagement. 45-minute structured Discovery Call on Google Meet, AI-powered analysis of the call transcript, custom report identifying 3-7 prioritized workflow opportunities, 4-day quick-start implementation plan, and a 30-minute Review Call. Diagnoses where the business is losing revenue and prescribes the fit from the menu. Refund-guaranteed to identify 5+ hours per week of recoverable time within 30 days of implementing recommendations.
- [AI Front Desk](https://cloudaurum.com/services): $3,500-$5,500 build, flagship. A custom AI receptionist and front-desk system that answers every inbound call 24/7, handles FAQs, books and reschedules appointments, triages urgent calls, covers after-hours, and takes structured messages, for new prospects and existing customers. Uses conditional call forwarding on the client's existing number (no porting). Delivers a structured summary of every call by email or text within seconds. Not an off-the-shelf bot: scoped by the Workflow Assessment and integrated into the client's actual scheduling/intake stack. Includes an optimization retainer by default. Stack: Retell.ai (voice) + Twilio (telephony) + Make.com (orchestration) + Claude (summaries) + the client's booking system.
- [Speed-to-Lead Agent](https://cloudaurum.com/services): $3,500 production build. For non-phone lead channels (forms, ads, messages, referrals), where the AI Front Desk owns the phone. Inbound leads trigger an AI agent that personalizes the response, qualifies the lead, and books the call. Most clients see lead response time collapse from hours to under 60 seconds within the first week. Includes an optimization retainer by default.
- [Reactivation Engine](https://cloudaurum.com/services): $3,500 production build. A growth/offense build for untapped revenue: an automated, personalized outreach system that works the client's existing customer list (lapsed customers, overdue recalls, one-time buyers) across email and SMS in the client's voice and routes responses into the booking flow. For dental, this recovers overdue recalls and dormant patients on autopilot. Includes an optimization retainer by default.
- [Workflow Consolidation](https://cloudaurum.com/services): $5,500 implementation. Multi-system integration for businesses where the team is busy but disconnected tools are not pulling their weight. Includes operational audit, process redesign, automation build covering the highest-impact workflows (typically 5-10), integration layer connecting CRM/calendar/billing/communication, team training, and 30-day support window.
- [Custom engagements](https://cloudaurum.com/services): scoped per engagement for work that does not fit a productized build. Includes multi-function process redesign, custom knowledge systems (trained AI knowledge bases on client content), and bespoke AI agent orchestration.

## Additional builds (custom engagements)

- [Automation Build](https://cloudaurum.com/services): $2,500 one-time. Single-scenario Make.com or Zapier workflow build for clients who know exactly what they want automated.
- [CRM Implementation](https://cloudaurum.com/services): $5,000 one-time. GoHighLevel setup with workflows, pipelines, and team training. Productized per industry.
- [Custom Skill Library](https://cloudaurum.com/services): $5,000 one-time. Productized prompts and AI skills for repeat workflows (proposals, email frameworks, onboarding scripts) that the client's team triggers on demand.
- [Full Implementation + Retainer](https://cloudaurum.com/services): $12,000-25,000 one-time + $1,500-3,000 per month retainer. Custom AI agent orchestration handling multiple integrated workflows end-to-end as a single intelligent system (intake, qualification, booking, follow-up, reporting). Monthly retainer covers ongoing tuning, monitoring, and vendor-change response.

## Optimization retainer (default-attached to live AI builds)

Live AI systems (AI Front Desk, Speed-to-Lead Agent, any live agent build) degrade without maintenance: models change, integrations update, new edge cases appear in live traffic. For that reason an optimization retainer is included by default (opt-out) at the time the build is signed, framed as ongoing optimization and warranty, never as per-minute or per-call rental. One-time static automations that do not need upkeep do not carry one. All are month-to-month, cancel any time, no off-boarding fee.

- Watch — $497 per month. For simple implementations. Light automated monitoring, monthly summary email.
- Tend — $997 per month. For moderate complexity. Weekly automated health check, quarterly 30-minute review call, quarterly health report.
- Embed — $1,997 per month. For multi-system or non-tech-savvy operators. Continuous proactive monitoring with watchdog alerts, monthly 1-hour strategy call, monthly written recommendations report.

Service Level Agreement: 1-business-day response time across all tiers (differentiation is on monitoring depth and strategy cadence, not response speed).

Tool and usage costs (voice minutes, AI tokens, SMS, automation operations) are passed through at cost, never marked up. Wherever possible the client holds their own vendor accounts (Retell.ai, Twilio, LLM provider, Make.com) and pays vendors directly; CloudAurum builds on top with delegated access. Margin is implementation plus retainer expertise, never tool resale.

## About

- [About CloudAurum](https://cloudaurum.com/about): Founder Mark Laird (registered Texas business operator, SAG-AFTRA trained actor). Methodology rooted in a four-phase fulfillment framework (Discovery, Analysis, Build, Measure). Operating as the consulting branch of Layered Media, LLC.

## Contact

- [Start a Workflow Assessment](https://cloudaurum.com/contact): Stripe Payment Link for the $999 Workflow Assessment, then prospect lands on /welcome to schedule via embedded Calendly. (Soft-launch testimonial clients are routed to a Calendly-direct event with no payment, separately from the public funnel.)
- Email: hello@cloudaurum.com (general inquiries) or mark@cloudaurum.com (direct to founder)

## Methodology

CloudAurum delivers a four-phase fulfillment framework on every engagement:

1. Discovery — structured 45-minute call surfacing operational bottlenecks via five calibrated questions
2. Analysis — Claude AI-powered transcript analysis identifying 3-7 highest-impact opportunities
3. Build — fixed-scope deployment of the highest-ROI recommendation set
4. Measure — outcome verification against the engagement's specific targets (revenue captured, response times, hours recovered)

The framework is universal across all client verticals; only the vertical-specific questions adapt.

## Industries served

Professional services (dental practices, legal practices, financial advisory firms, consulting firms), home services (HVAC, plumbing, roofing, electrical), commercial real estate, multi-location operators (franchises, regional chains, multi-office practices). All engagements run 100% remotely via Google Meet.

For dental, medical, legal, and financial advisory clients, CloudAurum signs a Pre-Call Confidentiality & Scope Notice via Dropbox Sign before any engagement begins. CloudAurum is not a HIPAA Business Associate and does not handle Protected Health Information as part of operational consulting engagements.

## Positioning

CloudAurum's value proposition is operational outcomes, led by revenue captured: both the revenue recovered from missed calls, slow follow-up, and broken workflows, and the untapped revenue unlocked from new systems (AI Front Desk capturing new customers, reactivation of dormant ones). Alongside response times reduced, hours recovered, and manual touches eliminated. Not technology adoption. AI and automation tools are used as instruments in service of operational diagnosis and recommendation, not as the product itself. AI is a method, not the value proposition. The named builds are a menu the Workflow Assessment prescribes from, not a ladder clients climb.

## Brand

Pure wordmark identity: "CloudAurum" set in Cormorant Garamond Medium with the capital "A" of Aurum rendered in gold (#b08d57). Palette: parchment background (#f4f3f1), warm charcoal (#0e0d0b), gold accent (#b08d57). Typography: Cormorant Garamond (wordmark only), Instrument Serif (display headings), Inter (body text).

## Compliance and legal

- Privacy policy: https://cloudaurum.com/privacy
- Terms of service: https://cloudaurum.com/terms
- Entity: Layered Media, LLC (Texas), DBA CloudAurum (Texas SOS File Number 804680546)
- Professional Liability (E&O) insurance: pending bind via The Hartford (admitted carrier; AP Intego / NEXT Insurance, broker)